SO VERY LOVELY Creates Artisan Goods for Your Home Sanctuary

Featured Spring Artisan, SO VERY LOVELY, has meaningful goods for your home sanctuary and gifting needs. The creators, Jenna and RJ, are here to connect and share their inspirations and story. Come by and pick up their goods at Firefly Handmade Spring Market April 29 & 30 on Old South Gaylord Street in Denver. 

What inspired you to create SO VERY LOVELY?

On a whim, in the spring of 2018, I (Jenna) signed up for an anti-networking event, hosted by Tran Wills, founder of Base Coat (non-toxic) Nail Salons. The event was held in collaboration with Becky Miller, founder of Modern Nomad, and was hosted at Modern Nomad in RINO. Before me sat a panel of all female creative entrepreneurs who spoke about their successes, their failures, their creativity, their joy and their pain. I was in awe of these women. I also saw myself in them. These women didn’t have all the answers, it didn’t always work out, but they believed that they could and they used their resources to bring their unique ideas to life. 

That night RJ and I decided to invest in a professional Laser Engraver: This was the birth of Laser Lab (formerly laserlab.io, now Laser Lab. Studio).

Fast forward to 2019, several of our Laser Lab. Studio clients began asking us to Pop-Up. Because Laser Lab. Studio offers services mainly in the business to business space, ie: collaborating with businesses to produce signage and products for their brand, we started from scratch on offerings that were unique to us.

Having laser engraved wood invitations for our wedding in 2012, with art on one side and details on the back -  launching Mailable Wood Art Cards was a natural product offering for us. As a self proclaimed plant killer, but a true lover of plants, I (Jenna) began to explore the whimsy and personality of Air Plants. From here we designed ways to green up small spaces for modern living. More and more we began to think about “the little things” and how the little things can bring big joy. 

From pop-ups, we graduated to farmers markets and officially began participating in creative markets. Slowly it became clear that our retail side was actually quite different from the services that we offer through Laser Lab. Studio.  We created So Very Lovely as a dba of Laser Lab to start to feel into the possibilities of a new direction.

I understand that you recently went through a rebranding of your business and expansion of your products.  What can you tell us about that?

In 2023, we officially made SO VERY LOVELY its own business entity.  Our superpower is having the ongoing audacity to follow our curiosities regardless of the outcome. So we looked inward for our current curiosities. Currently we are exploring the concept of “home”, being at home in oneself, and in the spaces that we curate around us. 

SO VERY LOVELY artisan goods for your home sanctuary

SO VERY LOVELY is an online retail store and in person pop up shop.  We believe that beauty, design and greening one’s space,  even in the smallest of spaces, is one avenue towards curating an authentic, joyful life. Our current product lines include: Mailable Wood Art Cards, Mini Easels, Unique Hanging/Magnetic/Tabletop Air plant Holders + Air Plants, Mirrors, Affirmation Banners, Wood Lidded/Food Safe Jars, and much more to come.

In creating your wood, laser-cut cards, what is the process you follow to choose your sentiments and sayings?

The sentiments and sayings on the Wood Cards are often a way to capture and give hugs in a unique way - to provide a healing balm to both the individual and the collective. One of the first Wood Cards that we designed during the pandemic reads, “It’s okay to feel all of those feelings.” We find inspiration on that front in lots of ways: Family sayings, things our inner child yearns to hear, reminders of how incredible you already are - nothing needs to be fixed - you are already lovely and amazing,explore the fascinating relationship between humans and plants, filling in the blanks with what is missing, what is often left unsaid but that could be brought to the forefront.

What do you like about participating in Firefly Handmade Markets? 

We love that Firefly Handmade Markets are curated thoughtfully and managed well. The well vetted,  juried process creates a buzz of excitement and encourages artists to bring their A game. We are extra appreciative that Firefly Handmade Markets are both hosted in naturally high trafficked locations and also marketed well, because bringing your A game to an empty market is no fun. As a collective of artisans, having so many talented creatives in one setting really helps to uplevel us all. On market day you can feel the excitement, and the artisans know that they are amongst a remarkable group of makers. Shoppers feel this excitement too.  They see the quality, the inspiration, the incredible range of beautiful options in every category, and this is what keeps Firefly Handmade shoppers coming back again and again. 

Connect with SO VERY LOVELY & LaserLab.Studio Connect at Firefly Handmade Spring Market, April 29 & 30, on Old South Gaylord Street, Wash Park, in Denver.Links:

Instagram: LaserLab.Studio

Web: SOVERYLOVELY.SHOP | Instagram: SOVERYLOVELY.SHOP